[Usecase] Customer feedback sentiment analysis for a leading eCommerce market player from 8allocate

Solution: Dedicated Data Science Team

Business Domain: eCommerce

Technology and Tools: Python, NLTK, NLP

Expertise:NLP, Text Mining,
Data Science

NLP, Text Mining,
Data Science

Technology and Tools:

Python, NLTK, NLP

THE SITUATION

One of the best-known Central European e-commerce merchants (under NDA) was looking to create a tool intended to analyze the customer’s feedback on goods purchased through their web marketplace. The business goals were to increase customer loyalty, drive business changes, and deliver an appropriate return on investment. Customer experiences fall into three basic categories: positive, negative or neutral. The goal was to perform in-depth sentiment analysis and detect the tone of voice for every single customer’s comment/review/post in social media pertaining to the purchased product. 

THE SOLUTION

The Client hired us for building their Dedicated AI and Data Science Team in our Offshore Development Center in Kyiv, Ukraine.

After data cleaning and munging, we tokenized every single word in customer feedbacks. After this, an Natural Language Toolkit was used to define synonyms, semantics, and overall tone of voice of feedbacks. Having aligned them with scores provided by these particular feedback authors, a section of manual business logic was brought in: language specifics, abbreviation, collocations, and vernacular expression played a significant role in the overall semantic analysis. Alongside NLP and semantic analysis, Data Science techniques were applied: based on the data from the social network that each customer logged in, a set of demographic features was defined, leading to a complex analytical solution.

THE RESULT

We have set up a dedicated team comprised of highly-skilled analysts, mathematicians and software developers.

This solution helped the Client to define and upgrade their marketing and sales strategy, which resulted in 30% revenue increase within one year after the deployment. 

The Client noted the overall high level of delivery and solution architecture.

Da die Webseite der Kollegen von 8allocate scheinbar nicht mehr erreichbar ist, hier einmal ein spannender Usecase dokumentiert. Ursprünglich veröffentlicht unter: https://8allocate.com/projects/357/ (down) und im Google Cache: https://webcache.googleusercontent.com/search?q=cache:vYYYDDH0GQMJ:https://8allocate.com/projects/357/+&cd=1&hl=de&ct=clnk&gl=de

Da die Webseite der Kollegen von 8allocate scheinbar nicht mehr erreichbar ist, hier einmal ein spannender Usecase dokumentiert. Ursprünglich veröffentlicht unter: https://8allocate.com/projects/357/ (down) und im Google Cache: https://webcache.googleusercontent.com/search?q=cache:vYYYDDH0GQMJ:https://8allocate.com/projects/357/+&cd=1&hl=de&ct=clnk&gl=de

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